Wednesday, October 30, 2019

The Impact of Internet Use of Business-to-Business Marketing Research Proposal

The Impact of Internet Use of Business-to-Business Marketing - Research Proposal Example The long history and practice of people across different countries and cultural identities could be very overwhelming in the challenge that it presents to business and advertising individuals who have ambitions to take the extra mile of gaining a share of consumers and clients from varying localities abroad. Today the array of possibilities in applying the marketing strategy of international advertising is unimaginable. Instead of taking the technological barriers as hindrance and drawbacks in the international business operations because of the technological divide that cuts across the people from different social status, looking for avenues of more strategic and effective campaigns and treating such drawbacks as opportunities may result to favorable outcomes. A website is better market its services and increases client and customer satisfaction in its aim to gain competitive advantage from competitors as well as sustainable development for the organization's long-term goals. As suc h, the report outlines the (1) contextual analysis of the business organization, (2) its promotional objectives and business positioning, (3) the organization's promotional strategies, (4) the promotional mix of the business, (5) the implementation plan, and (6) the evaluation and control of the its online marketing project.

Simple Recipe Of Making Macaroni And Cheese Essay

Simple Recipe Of Making Macaroni And Cheese - Essay Example The only thing you should be aware of is that before making any dish you should always wash your hands and clean yourself so as not to contaminate the dish and make a healthy and fresh one. After this process of approximately 15 minutes, you will have a yummy, fresh and ready to eat a meal of macaroni and cheese. The first and foremost step is to boil the macaroni and for that, you will need to take a medium-sized pan and fill it with six cups of water. Make sure that the water does not flow out when the noodles are poured in the water. Place this pan over the stove and turn it to the highest temperature then wait for the water to boil. While waiting, use your time constructively and efficiently by gathering all the ingredients and utensils needed for this dish. This is done to make sure that they are on the counter, at hand ready to be used when needed. The ingredients include a 1/4th cup of milk, 1/4th cup of margarine, macaroni noodles from the box and cheese sauce mix which is also provided in the box. The utensils needed are a strainer for draining the macaroni after it is boiled. By this time, the water must have started boiling if large bubbles are constantly rising on the surface of the pan. The process of boiling the water will probably take around seven to ten minutes. Now put the d ry noodles from the box into this pan of boiling water and keep stirring the noodles so they do not stick to the bottom of the pan. Make sure to use a plastic spoon and not a metal one to avoid the risk of burning your hand. Don’t leave the stove unattended or else the macaroni might stick together or even become softened. You can even check the macaroni by tasting it and once it reaches the perfect texture and density, you can then drain it.

Monday, October 28, 2019

Genetics of Organisms Essay Example for Free

Genetics of Organisms Essay Link for flylab: You will be using a sample subscription, so once you sign up you will only have access for 24 hours. It is important to do all the pre-work before logging in to get your experimental numbers. Click on the fly lab button. After reading through the lab and understanding what you will be doing, click on start lab. Introduction FlyLab will allow you to play the role of a research geneticist. You will use FlyLab to study important introductory principles of genetics by developing hypotheses and designing and conducting matings between fruit flies with different mutations that you have selected. Once you have examined the results of a simulated cross, you can perform a statistical test of your data by chi-square analysis and apply these statistics to accept or reject your hypothesis for the predicted phenotypic ratio of offspring for each cross. With FlyLab, it is possible to study multiple generations of offspring, and perform testcrosses and backcrosses. FlyLab is a very versatile program; it can be used to learn elementary genetic principles such as dominance, recessiveness, and Mendelian ratios, or more complex concepts such as sex-linkage, epistasis, recombination, and genetic mapping. Objectives The purpose of this laboratory is to: Simulate basic principles of genetic inheritance based on Mendelian genetics by designing and performing crosses between fruit flies. Help you understand the relationship between an organisms genotype and its phenotype. ï‚ · Demonstrate the importance of statistical analysis to accept or reject a hypothesis. Use genetic crosses and recombination data to identify the location of genes on a chromosome by genetic mapping. Before You Begin: Prerequisites Before beginning FlyLab you should be familiar with the following concepts: Chromosome structure and the stages of gamete formation by meiosis. Basic terminology and principles of Mendelian genetics, including complete and incomplete dominance, epistasis, lethal mutations, recombination, autosomal recessive inheritance, autosomal dominant inheritance, and sex-linked inheritance. Predicting the results of monohybrid and dihybrid crosses by constructing a Punnett square. How genetic mutations produce changes in phenotype, and beneficial and detrimental results of mutations in a population. Assignments To begin an experiment, you must first design the phenotypes for the flies that will be mated. In addition to wild-type flies, 29 different mutations of the common fruit fly, Drosophila melanogaster, are included in FlyLab. The 29 mutations are actual known mutations in Drosophila. These mutations create phenotypic changes in bristle shape, body color, antennae shape, eye color, eye shape, wing size, wing shape, wing vein structure, and wing angle. For the purposes of the simulation, genetic inheritance in FlyLab follows Mendelian principles of complete dominance. Examples of incomplete dominance are not demonstrated with this simulation. A table of the mutant phenotypes available in FlyLab can be viewed by clicking on the Genetic Abbreviations tab which appears at the top of the FlyLab homepage. When you select a particular phenotype, you are not provided with any information about the dominance or recessiveness of each mutation. FlyLab will select a fly that is homozygous for the particular mutation that you choose, unless a mutation is lethal in the homozygous condition in which case the fly chosen will be heterozygous. Two of your challenges will be to determine the zygosity of each fly in your cross and to determine the effects of each allele by analyzing the offspring from your crosses.

Ineffectiveness of Therapeutic Communities in Prisons Essay Example for Free

Ineffectiveness of Therapeutic Communities in Prisons Essay Prisons release 650,000 offenders to the public annually and 70% of those exoffenders will commit new offenses within three years (Fields, 2005, p. A4). According to the JFA Institute (2007), â€Å"two-thirds of the 650,000 prison admissions are people who have failed probation or parole—approximately half of these people have been sent to prison for technical violations† (p. 1). As prison crowding occurs, prison officials are challenged to keep inmates busy by assigning them to productive tasks and incorporate therapeutic programs (Center for Justice Reconciliation, 2007). If criminal justice professionals fail to keep up with programming expectations, program shortages may influence inmate idleness resulting in disruptions, prison violations, and mental-health issues related to stress and depression (Fields). During 2003 and 2004, approximately 900 criminals entered the nation’s jails and prisons each week based on a report issued in April 2006 by the U. S. Department of Justice, Office of Justice Programs (p. 1). Jails and prisons in the U. S. house more people with mental illnesses than many of the inpatient psychiatric facilities, and virtually all correctional facilities experience the impact of this population that is increasing at an unprecedented rate (McCuan, Prini, Wasarhaley, 2007). During 2006, 41% of inmate assailants were listed under the mental health caseload (Collins, 2006). In 2006, the U. S. Department of Justice released statistics revealing that 23% of state prisoners reported symptoms of major depression. An estimated 61% of state prisoners and 44% of jail inmates who had a mental health problem also had a history of past violent behavior. In a 1999 report (Dawn, 2007), the National Alliance for the Mentally Ill reported that there are three times as many seriously mentally ill individuals in prison and jails than there are being treated in hospitals. Equally disturbing is that the criminal justice system will have some type of experience with 25 to 40% of the mentally ill in the U. S. population. Inmates with mental illness present additional expenditure problems for prison systems already overburdened by population demands. The influx has challenged criminal justice professionals to extend their budgets to cover the costs of appropriate programming for every offender in an effort to minimize potential inmate unrest, a situation that leads to assaults and other infractions associated with idleness (Wilkinson, 1998). In 2007, the Ohio Department of Rehabilitation and Correction (DRC) reached a population milestone with a count of 50,000 offenders. As the inmate population rises in Ohio prisons, the possibility of inmate assaults may also go up â€Å"because overcrowding exacerbates the chronic pains of imprisonment† (Haney, 2006, p. 2). One way to manage a potential increase in assaults is to keep offenders engaged in some type of community activity and participating in therapeutic programs. Some officials reported that therapeutic programs and community service theoretically should be one of the most effective ways to engage an inmate’s time and energy and keep infractions at a manageable level. DRC views the involvement of inmates in community service and therapy as vital to their release. Ohio prison Director Terry Collins stated that ex-offenders who served as program participants during their incarceration help close the gap between themselves and their communities. As a result, these inmates are better prepared to function as lawabiding citizens â€Å"†¦because they have stayed in touch with the community and have given something of value back† (Collins, 2007, p. 1). â€Å"Very crowded prison systems are difficult to manage† (Wilkinson, 1998, p. 76). As prison crowding occurs, prison officials are challenged to keep inmates busy by assigning them to productive tasks. â€Å"Good prison management is engaging prisoners in meaningful activities such as educational programs and work assignments† (Wilkinson, p. 76). â€Å"The most important single factor (among many) that helps to explain the current crisis in American corrections—the lack of effective programming and treatment† (Haney, 2007, p. 76). Although prison jobs such as mopping floors, kitchen duty, and making prison garments occupy inmates’ time, more meaningful community service as a restorative justice measure may be an effective way to address the challenge of prison crowding (Center for Justice Reconciliation, 2007). â€Å"The meaningful aspect is critical because it may help to instill responsibility and a changed attitude about criminal activity† (Wilkinson, p. 76). Prisons in the United States are facing the challenges of crowding including inmate idleness as it relates to programming expectations. Lack of programming in prison is a serious safety and security threat to the staff, the public, and the offenders. As inmate populations increase, once stable prison systems can become volatile environments and endanger prison staff and the systems they are charged with protecting (Gaes, 1994). When criminal justice professionals fail to keep up with programming expectations, program shortages may influence inmate idleness. Inmate idleness can lead to disruptions, prison violations, gang-related activities, and mental-health issues related to stress and depression (Wilkinson, p. 76). Another issue confronting the criminal justice system is the increasing number ofyouth being sentenced to adult prisons (Fields, 2005). Every state within the U. S. has at least one statutory component that addresses the procedure of processing juveniles as adults in criminal court (Wilkinson, 1998). Prison officials also have other challenges. One challenge officials face includes accommodating the needs of state prisoners with symptoms of mania (43%) and major depression (23%) according to the U. S. Department of Justice (2006, p. 1). A major problem is that inmates with mental health problems are unable to defend their situation so they remain in prison. Although prison officials face the issue of crowding, they are also seeking ways for inmates to become engaged in some type of activity that will keep them busy for the majority of their waking hours. When offenders engage in some type of prison program or activity that helps with their transition from prison to society successful reintegration is possible. The theoretical framework of community service in the prison setting is the restorative justice model (Zehr, 2002). The restorative justice model advocates that offenders must demonstrate a desire or a goodwill gesture to pay back the public for the misdeed they committed in order to reconnect to their community. Restorative justice is a philosophical framework for responding to crime that focuses on the injury resulting from crime and the actions needed to mend this harm. It focuses on crime as an act against another individual or the community rather than the state. It is a future-focused model that emphasizes problem solving instead of â€Å"just deserts. † (Carey, 1996, pp. 152-153) Although several justice models exist, the restorative justice model combines the best features of the traditional, liberal, and conservative theories. â€Å"Restorative justice has brought an awareness of the limits and negative by-products of punishment. Beyond that, however, it has argued that punishment is not real accountability† (Zehr, 2002, p. 16). By participating as community service volunteers, inmates choose to serve the community. The inmates’ actions demonstrate a desire to give back and a desire to assume responsibility for their actions. Community service programs have a restorative justice component that considers an offender’s successful transition from incarceration to community integration (U. S. Department of Justice, 2006). When considering the large number of offenders in jails and prisons nationally, the problem demands the public’s immediate attention (U. S. Department of Justice, 2006). Providing offenders with productive activities through programs like community service sends a message to the public that its safety and security is vital. It is also important to assist inmates in their transition back into the community by engaging them in an activity that keeps them connected to a society that has been offended by crime. Wilkinson (1998) reported that a significant percent of exoffenders that participated in community service while in prison did not recidivate compared to those offenders that did not participate (p. 91). Although community service may have a positive impact on an inmate’s community re-entry, the type of community service program inmates do during their incarceration may also improve their quality of prison life. Barak, Savorai, Mavashev, and Beni (2001) reported that dogs are becoming a valued therapeutic tool among health-care providers in clinical and non-traditional settings because of the calming affect dogs have on the physical and mental conditions of patients. Community service programs serve a useful role in managing inmate behavior and controlling the frequency and severity of inmate infractions within adult prisons. However, as prison crowding occurs, prison officials struggle to keep inmates busy by assigning them to productive tasks. Inmate idleness is something that most states are confronted with and while prison jobs such as mopping floors, kitchen duty, and making prison garments keep inmates occupied, these jobs are not enough to satisfy programming requirements to address the needs of rising populations. As inmate populations increase, stable prison systems could become volatile environments endangering prison staff as well as the inmates the systems are charged with protecting. When there are a limited number of prison jobs to address the population challenges, offenders find inappropriate ways to address their own idleness. The choices offenders make may lead to fights, staff assaults, riots, and other forms of aggression. References Barak, Y. , Savorai, O. , Mavashev, S. , Beni, A (2001). Animal assisted therapy for elderly schizophrenic patients: A one year controlled trial. American Journal of Geriatric Psychiatry, 9(4), 439-432. Fields, G. (2005, January). Congress prepares to tackle prisoner recidivism: Lawmakers plan for bipartisan measures after report offers advice for overhaul. Wall Street Journal, p. A4. JFA Institute. (2007, November). Unlocking America: Why and how to reduce America’s prison population. Retrieved November 10, 2007, from www. jfa-associates. com U. S. Department of Justice. (2006, September 6). Study finds more than half of all prison and jail inmates have mental health problems. Retrieved May 1, 2009, from http://www. ojp. usdoj. gov/newsroom/pressreleases/2006/BJS06064. htm McCuan, R. , Prins, S. , Wasarhaley, N. (2007). Resources and challenges: Corrections and mental health collaborations. August 2007, Corrections Today: Female Offenders Collins, T. (2006). Ohio Department of Rehabilitation Correction: Pieces of the puzzle. Retrieved May 1, 2009, from http://www. drc. ohio. gov/ Dawn, B. (2007). Managing the â€Å"other† inmate. Retrieved May 1, 2009, from http://www. corrections. com Wilkinson, R. A. (1998). The impact of community service work on adult state prisons using a restorative justice framework. Division of Research and Advanced Studies of the University of Cincinnati, College of Education. Haney, C. (2007). Testimony of Professor Craig Haney. Prison overcrowding: Harmful consequences and dysfunctional reactions. University of California, Santa Cruz.

Saturday, October 26, 2019

how to do hair Essay -- essays research papers

Introduction: Cornrows updo with a weave ponytail is basically two hair styles in one. The cornrows are generally small in size, and the weave is usually sewn or wrapped around the ponytail. The weave ponytail is usually done with curly or weave hair. Cornrows updo with a weave ponytail usually last two to four weeks. This process generally takes 1 ½ to 2 hours depending on the desired size of cornrows. Cornrows is one of the healthiest of all braiding hair services. Cornrows are good for your hair because they tend to encourage growth. Many people get cornrows in their hair because they last a long time, and they require no chemicals that can harm the hair. Cornrows have existed for a long time but not until recently have they become more acceptable. The end result is only limited by your imagination. They are very versatile. Braids offer endless styles and patterns. Supplies Needed: (See Figure 1.1)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  1 Pack Of Weaving Hair  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Blow Dryer   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Conditioner  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Gel   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Grease  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Hair Clips   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Hair Pins  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Oil Sheen   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Rattail Comb   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Rubber Bands   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Shampoo  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Soft Brush   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  &... ...See Figure 1.7) The next step in the Cornrows updo with a weave ponytail process is to apply the weave ponytail. Follow steps as listed below. 9.  Ã‚  Ã‚  Ã‚  Ã‚  Gather all the cornrows together, add some gel to the nape area and brush the hair up to form a ponytail. (See Figure 1.8) 10.  Ã‚  Ã‚  Ã‚  Ã‚  Then wrap the ponytail into a really tight bun and secure with a rubber band. (See Figure 1.9) 11.  Ã‚  Ã‚  Ã‚  Ã‚  Now you are ready to begin wrapping the weave around the bun. Secure with bobby pins. (See Figure 1.10) 12.  Ã‚  Ã‚  Ã‚  Ã‚   To add a shine to the finished style add a light coat of oil sheen. (See Figure 1.11) 13.  Ã‚  Ã‚  Ã‚  Ã‚  Also add a touch of hair spray to make the style last longer. (See Figure 1.12) Conclusion:   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  

Software Engineer :: essays research papers

Computer software engineers use the basics and techniques of computer science, engineering, and mathematical analysis to the design, development, testing, and evaluation of the software and systems that enable computers to perform their many different tasks. According to the Bureau of Labor Statistics, computer software engineers are projected to be one of the fastest growing occupations over the 2002–12 period. The starting salaries for computer engineers with a bachelor's degree can be higher than salaries of bachelor's degree graduates in many other occupations. What are the duties of a computer software engineer?  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Testing and verifying ongoing designs  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Designing and developing software  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Project managing  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Consulting Where can I find computer software engineering training? Most employers would like to hire people who have at least a bachelor’s degree in computer science, systems software engineering or computer information systems with knowledge of, and experience with, a variety of computer systems and technologies. Graduate degrees are wanted for some of the more difficult jobs. As technology advances, employers ask for new skills. Computer software engineers must continue to learn such skills if they hope to remain in this field. To help them keep up with the technology changes, continuing education and professional development seminars are offered by employers and software vendors, colleges and universities, private training institutions, and professional computing societies. How can I get a computer software engineering certification? Professional certification is now offered by the Institute of Electrical and Electronics Engineers (IEEE) Computer Society. To be classified as a Certified Software Development Professional, people need a bachelor’s degree and work experience that shows that they have mastered knowledge, and must pass a written exam. What is a computer software engineer’s salary? Computer applications software engineers who worked full time in 2002 were about $70,900. Computer systems software engineers who worked full time in 2002 were about $74,040. According to the National Association of Colleges and Employers, the starting salary for graduates with a bachelor’s degree in computer engineering averaged $51,343 in 2003, and those with a master’s degree averaged $64,200. The starting salary for graduates with a bachelor’s degree in computer science averaged $47,109. What career some career opportunities for computer software engineers? Entry-level computer software engineers are likely to test ongoing designs. As they get more experienced, computer software engineers may be involved in designing and developing software. Soon, they might become a project manager, manager of information systems, or chief information officer.

Thursday, October 24, 2019

Active Versus Passive Mind Debate Essay

Étienne Bonnot de Condillac an 18th-century French philosopher contended that the senses are the foundation for all ideas and other functions carried out in the mind. Another prominent French philosopher, Renà © Descartes supported the Rationalistic theory; an explanation of behavior based on logic that has nothing to do with the senses. Condillac’s Sensationalism premise and Descartes theory of Rationalism serve as fuel for the classic active versus passive mind debate. The passive mind theory suggests that all learning occurs through the experience of sensations, in the absence of voluntary mind control processes, while the active mind theory claims the exact opposite; that individuals actively focus certain mental processes on the subject matter and the senses play no part in the process. Descartes also believed that sensory data was inclined to be false and was therefore useless, suggesting that mathematical deduction was the only path to the truth. Justin Skirry 2008 I believe that both theories have some validity. The problem arises for me with the use of the word all by Condillac, and the use of the word only by Descartes, which is what takes the theories from the moderate part of the continuum to the extreme. Sensory learning is of course a proven fact, but it is also a fact that active learning occurs as well. It is not unusual for a philosopher to be both a sensationalist and a rationalist at the same time. I tend to trust my deductive powers of reasoning more than my senses, because many outside forces can alter the senses. Take emotion for instance, I am aware of the role unchecked emotions can play in faulty decision-making. I have learned not to make important decisions when I am in a highly emotional state.

Sylvia Plath: The Imperfect Perfectionist

Sylvia Plath's poetry is an expression of â€Å"a personal and despairing grief†. She had the gift of recreating her own past experiences in a complex form, so as to remove them from her present, that it started to seem like an obsession. Within this obsession her poems show a regular pattern of self-centeredness. It was this characteristic that lead her far from any â€Å"self-discovery† and â€Å"self-definition†, and drove her to her death, â€Å"an art† as she words it. Plath readily exploits her emotions through the personified language to build a sinister and super-natural atmosphere, in attempt of creating a â€Å"valiantly unremitting campaign against the black hole of depression and suicide†. However, her attempts went to waste when she committed suicide in the February of 1963. Plath's poetry enables the reader to unravel and look deep into her victimised mind. It was for this talent that she had received much praise, but much more criticism. Plath's poetry mirrors the life of Plath, and to make sense of her poetry it is important to try and have an understanding of Plath, to see things through her perspective. This is what most critics' lack, and so I have taken a step to try and understand her. It is for this reason I will take into consideration the perspective of psychoanalysts to aid me in my understanding of her, in particular the theories of Sigmund Freud, and the view of Marxists, to give me varied opinions. There are many themes common in her poems, each of which have equal importance, but I have chosen to analyse the themes of colour, family and relationships, and the self-inflicted pains she puts upon herself. Relationships were always a weak point in Plath's life. She has always felt disappointed by the relationships she had with others, especially that between her mother, father and husband. Her poems, which are partly stimulated by them, particularly â€Å"Daddy†, â€Å"Medusa† and â€Å"Tulips†, are a powerful source of â€Å"murderous art†, where she was allowed to expose her bitterness towards them. She uses reoccurring imagery associated with the three protagonists in her life, and poetry in attempt of breaking free from the chains of a â€Å"tortured mind of the heroine†. The relationship between Plath and her mother was very ineffectual, or that is how she exemplifies it through the use of her poetry. â€Å"Medusa†, which is said to be based on her mother is like a fantasy tale gone wrong. Plath creates a grotesque fictional jellyfish like character personified by the character of her mother. There is not even a little love being expressed in this poem, unlike ‘Daddy'. â€Å"Who do you think you are?†¦A communion wafer? Blubbery Mary? This is a hate poem, as the lines show no affection expressing hatred to such a level that the language used is so blunt and rude that it is hard to distinguish any relation between them. They also represent proof of the suppressed anger, which has brought Plath down in her life. The poem is made of many flashbulb memories, which are created at a time of high emotion. Memories of this kind are thought to be very accurate and so we cannot challenge Plath's recollection of these events to prove that they are false, however, throughout her poems, Plath shows a habit of inflicting pain upon herself in exaggeration of the cause and affect. She uses the same technique of reminiscing about the past, whilst exploiting the pain and suffering she underwent in â€Å"Daddy†. Another psychodynamic approach originates from explanations of attachment. Freud put forward an account, known as ‘cupboard love', based on the child's attachment with its mother. He states that the reason the child is attached with its mother is because they know that their mother will provide them with their needs without delay. These high expectations from a mother may also be the reason for Plath's anger towards her mother. Plath may have blamed her mother for the death of her father, and built hatred for her for the fact that she was unable to bring her, her dad back. Stan Smith, a Marxist has similar views. He believes â€Å"a writer is a creature of circumstance†, and Plath was a creature of emotional torment. Her father's death drove her to insanity, making her more and more obsessed with her father's death. Plath always recalled her dad through the imagery of the foot. She felt that the foot was to be blamed for the death of her father and used it as an excuse to build revulsion against him. â€Å"In which I have lived like a foot†Ã¢â‚¬ ¦Ã¢â‚¬ The boot in the face† Daddy is a good example of her disillusions about her father. These quotes taken from â€Å"Daddy† show her misrepresentations of her father as a brutal and obsessive man, however it is learnt from many sources that his character was often described as â€Å"authoritarian† and maintained a relationship with his children with very little involvement, and so her distraught behaviour can be excused when she conveys her immense abhorrence. The line â€Å"If I've killed one man, I've killed two† shows that she has destroyed the image of her father, and the ability to see good in anyone. Many Marxists believe this is â€Å"entirely unfair† and that she cannot blame the mistakes of one person to generalise everyone else. This is how she creates a negative image of everyone around her, including her family, by reflecting her sweeping statement upon the world. The way in which she conveys a very pessimistic illustration of her father repeatedly shows that she is fixated on the torture she thinks her father has inflicted upon her. This defence mechanism she uses in â€Å"Daddy† and â€Å"Medusa† is explained in the ‘personality theory', which states that any experiences through childhood, which are of excessive, pain or pleasure become fixated in the mind. Later on in life it leads to repression (when the mind tries to block out any of those threatening thoughts). I also agree with this psychological explanation, however, some of this diagnosis does not seem to be the case for Plath. Instead of eradicating these thoughts from her mind, she keeps reminding herself of them. Plath's imagery is so constant throughout her poems that it seems she is trying to remove these thoughts and incidents from her mind and life by writing them down, but is unable to, which explains the repetition in her poems. Unlike psychoanalysts, many Marxists have a very different view, that we cannot depend on Plath's interpretation of her parents, as Stan Smith words it, â€Å"a product of her own time and place†. I too agree with their opinion. In her poems, Sylvia deeply focuses on their faults but does not pay any attention to her own. A popular Marxist theory is that Plath and her problems with her parents is part of a much bigger problem. Compared with other issues her trouble is insignificant, and so for her to exaggerate these issues is unfair. ‘Daddy' is somewhat Plath's finale, to eliminate her dad from her mind and life. It seems to me that whilst recollecting memories of her father, Plath was unable to recall enough and was forced to elaborate from the small amount she has. Gradually the recollections became very heavily buried under the elaborations, and the poem becomes a stranger to her, or so that is how it seems to the reader. However, for Plath, the more disguised her poetry, the more personal her poems become. And this is why it is necessary to try and understand her, so you can dig beneath the top layer to reveal her inside. She very cleverly hides her affection for her father in the same way. It is crucial to see beneath the cruel and callous layer to see that under all of this so-called hate for her dad, Plath still has some love for him, yet all this suppressed anger and, torture, created by the imagery, can be justified. To be able to give an explanation for anger, whilst investigating her real feeling towards her father, it is necessary to examine the imagery she uses. â€Å"Any more, black shoe. In which I have lived like a foot† The foot and shoe metaphors have a lot of importance in Plath's work, as she is able to relate to them very easily to help her present her feelings. As this quote shows, the boot is â€Å"a symbol of her, suffocated and stuck†, and also of the fear of which she had to live with whilst her father was alive. His dominant status in the house oppressed Plath, and even whilst he was alive he wasn't able to give her the love that a young child needed. They also represent the initial discovery of the diabetes, that later killed him, because he was reluctant to have his leg amputated. By using these images Al Alvarez believes that â€Å"in ‘Daddy' she goes right down to the deep spring of her sickness and describes it purely†. I find this quite absurd that Alvarez has judged Plath's work as an account of her sickness, rather than an exclamation from a child who has been deprived of fatherly love and affection. It doesn't seem as if he has taken into consideration her emot ions, and has made no attempt to try and understand her perspective. ‘Daddy' is a cry of pain from a daughter who expresses incredulous psychological trauma because a father will not return unconditional love by surviving for her sake. Plath too, like any other individual should have the right to express this trauma, which is what most critics like Alvarez are forgetting and not allowing her to do. Many analysts also compare Plath's behaviour to the Electra complex. I disagree with this theory and don't think that Plath's feelings for her father should not be interpreted in a sexual form. Despite these in depth analyses, could it not be that Plath only uses the black shoe imagery as an extension of the Holocaust imagery, or even only as a link associated to her father? Liz Hood, a Marxist, believes that this over-depth study of the â€Å"black shoe† â€Å"may infact be an example of adding ones own interpretation to something which may in essence be a great deal more simple†. I think this opinion should be taken very seriously when trying to investigate Plath' relationships and life. The â€Å"black shoe† could simply represent the initial discovery of her father's diabetes, but is very misleading to many. It is these factors, which make the understanding of Plath nearly impossible. Despite the hate being shown, I agree with Alvarez, concluding that ‘Daddy' is a love poem. The brutality of the poem makes the idea of ‘Daddy' being a love poem very obvious, but yet not so obvious. Examples of the double innuendo are shown in many places throughout the poem, but are intertwined in all the vicious imagery. â€Å"I used to pray to recover you. Ach du†¦or Achoo†¦your gobbledygoo† Plath refers to her father as ‘du'. Although by using ‘du' Plath dissociates her relationship, instead by using Daddy, â€Å"there is still some kind of cooing tenderness in thus which complicates the other more savage note of resentment†, thinks Alvarez and myself. This is because Plath is torn between viewing her father in the eyes of a child and in the eyes of an adult, as you can see from the quotes above. Certain words are very childish, and make reference to Plath as a child. â€Å"She is still a daughter who never grew out of the stage that all daughters go through, thinking they're fathers are the closest thing to God†, that she is still daddy's little princess, and so by using these words and by referring to her father as ‘daddy' she is compensating for the loss of her childhood without her father. Opposing these thoughts is Hugh Kenner, another psychoanalyst, who believes â€Å"there's a lot of nonsense being talked about in these poems†. Nevertheless, he also thinks she deserves to be accredited for her creativity. Kenner has separated her creativity and emotions into two categories, where as I think this is impossible to do. Her poetry and the sensation of the poetry are portrayed through her creativity, which are her emotions. ‘Daddy' and ‘Medusa' both show the complementing balance between the two. The way in which she contrasts her self made anguish with what may be seen as much more sever suffering, so simply is proof of her ability to express her own pain through literature whilst weaving in her personal grievance. This ability helps Plath to dissolve herself into her work to such an extent that she progressively exposes her feelings with more and more depth, and gradually self-destructs in ‘Daddy'. The most common imagery that she used to do th is is associated with the Holocaust and religion. Psychoanalyst Alvarez suggests that by using the Holocaust imagery, â€Å"what she does in the poem is, with a weird detachment, to turn the violence against herself so as to show that she can equal her oppressors with her self-inflicted oppression†. This is definitely the case in ‘Daddy'. Throughout ‘Daddy', Plath compares the many conflicts in her life with images of World War 2. She creates suffering all around her, and â€Å"when suffering is there whatever you do, by inflicting upon yourself you achieve your identity, you set yourself free†. This is created by the use of the Holocaust imagery. Plath causes her own aggression by contrasting everything involved in her poem with this imagery. In her mind, there is enough comparison for her to be able to convince herself that she is â€Å"a Jew†, and by doing this has the ability to bombard every pain, in every sense, not only that of the Holocaust, upon herself, which takes her self-inflicted suffer ing to the highest level. The black shoe can also be interpreted as â€Å"an extension of the Holocaust and Nazi† imagery and by doing this Plath also gives an impression of her father as a Nazi. I think it is unfair of Plath to and compare her anger and suffering with that of the Holocaust, however, Plath's poetry is very â€Å"spiritual† and whilst criticising her work we need to take in mind that this is the â€Å"mind of the tortured heroine†. Sharing the same view is Leon Wieselter, a Marxist, who too thinks, â€Å"Whatever her father did to her, it could not have been what the Germans did to the Jews†; he goes on to say, â€Å"The metaphor is inappropriate†. I do not agree with this opinion of his. We as readers, and outsiders will be unable to experience Plath's emotions, and so do not have the right to criticise her emotions which are portrayed through her imagery. What we may see as bearable anguish, may be comparable to murder for Plath (in the case of being separated from her father), and we have established from previous analysis and just by reading her poetry that her fathers death seriously scarred Plath mentally. Furthermore I think that Plath feels some attachment to the Jews, because of her original nationality. Challenging this opinion is Stan Smith, another Marxist, who feels â€Å"it would be wrong to see Plath's use of the imagery in the concentration camp simply as unacceptable†. Another very blunt try at this technique is shown throughout ‘Lady Lazarus'. â€Å"In ‘Lady Lazarus' the†¦cultural resonance of the original story is harnessed to a vehemently self- justifying purpose, so that the supra-personal dimensions of knowledge-to which myth typically gives access-are slighted in favour of the intense personal need of the poet†, as Hugh Kenner describes this. This is a very accurate account of Plath in ‘Lady Lazarus'. Here she causes to experience this torture in a very direct way. We can see this from the first stanza. â€Å"I have done it again. One year in every ten I manage it-† These powerful lines show that Plath's self-made agonies are her drugs. She is self generating and to get energy to write she imposes pain upon herself. By doing this she also manages to gain everyone's attention of which she feels she was deprived from when she was younger, or maybe even all her life. Again in ‘Lady Lazarus' she involves some holocaust imagery and some reference to her father's foot. However there is not much imagery of this sort in ‘Lady Lazarus' but the language used is more frank, and revolved around her as a person. In a sense its is a summary of her life, a brief autobiography. By repeating the upsetting events in her life she reminds herself of them, and in a way by doing this she is causing herself to drown again in her own history. Another kind of imagery, which I think scares Plath is that of colour. It seems like Plath had a phobia of the colour red. Although this is a different imagery in its own respect, I think that Plath looks too deep into the various connotations of the colour red. Red associates itself with many assorted connotations, including love and passion, hatred and anger, jealousy, roses and blood. These are just a few of the many. When scanning through these words, you are able to connect them with the various events and emotions in Plath's life. This is why she tries to avoid red in her poems, in my opinion. However, there are exceptions. Plath feels she is able to use red as another sort of imagery to put across her feelings. This line taken from ‘Tulip' is an example of the exceptions she makes. â€Å"The tulips are too red†¦their redness talks to my wounds†¦upsetting me with their sudden tongues and their colour, a dozen red lead sinkers round my neck†¦the vivid tulips eat my oxygen.† These quotes show us to what extent the colour red causes her harm. In ‘Tulips' Plath personifies the tulips, by making them able to physically hurt her, as shown by the quotes. However, as soon as she brings to light the redness of the tulip, her audience become aware of the negativity of the tulips, and a very tense atmosphere is created. By characterising the tulips she feels like everyone is victimising her, and so again brings a feeling of fear and oppression upon her. She uses red to replace someone, of whom she is writing about. The tulips are harmless, but the redness attacks her mind. â€Å"The patient attempts to escape by every possible means. First he says nothing comes into his head, then that so much comes into his head that he can't grasp any of it†¦at last he admits that he really cannot say anything, he is so ashamed to†¦so it goes on, with untold variations. I think this quote said by Freud is perfect to conclude Plath. The paper is Plath's couch, and the pen her doctor. Poetry is mostly created for the sake of releasing pent up emotions, that one finds impossible to keep inside them, similar to crying out, rather than creating poems for the sake of art. However, the main question, which will trouble many minds for generations to come, is, was Sylvia's outcry disguised behind a false persona?

Wednesday, October 23, 2019

International Marketing Peugeot

The current strategy of Peugeot towards electric cars is clear : this is a new exponential market where there are a lot of market shares to gain. The motives of the company for internationalization can be divided Into two different kind of motives which are the proactive and the reactive motivations: * Increase the profits and realize economies of scale Gain new market shares * Improve its global vision and its brand image * Penetrate a new market with a lot of opportunities * Find an alternative to the very competitive French market which has less opportunities for car makers.Moreover, Californians are already aware of these new technologies which are well seen and appreciate. The launch of electric cars in North America could be a great opportunity for Peugeot, because it represents a new way of cars and it's becoming one of the main preoccupation of everyone who is preoccupied by the energy crisis ND the high price of oil. The second reactive motive concerns profit and growth goal s: going on a foreign market such as North America is a good way to increase profits and to make economies of scale.To launch its new car, Peugeot must take in consideration some other factors. In order to take the right decisions, the company will have to select the most adapted way to penetrate the green vehicles market; the acquisition method, the direct investment, the licensing, Joint venture technique or simply exportation. Each method has strengths and weaknesses but Peugeot Company has to find the en which will allow to increase profits while achieving economies of scale. This map shows us where Peugeot factories around the world. The most critical barriers are the politic and economic ones.American car manufacturers are helped by the U. S government. This can be very difficult for foreign companies such as Peugeot to be as competitive as companies as General Motors for example. This is about protectionism as the United States have a policy which favors US companies rather t han foreign companies. The second politic barrier is the problem of legislation which is not the same in France and in America. Moreover, the car must be adapted to the American rules and norms. Concerning the economic barrier, the most important is the problem of currency.Actually, if Peugeot chooses the exportation way to penetrate the market, the production would be in Euros and the sales in Dollars. That could be a problem in the accountancy, and a problem of higher costs of production than cost of goods sold. Moreover, the understanding of the distribution network in the United States will be another major barrier for Peugeot. They do have experience in selling cars abroad, they do export their cars in many countries across the world. However, the US market is quite different from other countries as no French manufacturer is currently exporting to the United States except Budgets with its luxurious car.Question 2: Examine the company's international competitiveness at the macro , mess The Peugeot international competitiveness consists in the three following levels: the macro, mess and micro levels. For the macro level, we'll use the Porter Diamond to analyze Peugeot national competitiveness. Then, the Porter Five Forces analysis will help us to analyze the competition in the car industry at the mess level. To finish, he Porter value chain will examine strengths and weaknesses of Peugeot on the micro level environment of the company.Macro Level In the car industry the factor conditions represent infrastructure, plants and human resources. Since the crisis in 2008, the French car industry has suffered from a decline in economic activity. Moreover, the cost of one hour of work in France being very high, the economic situation has not improved the competitiveness of Peugeot. Concerning the demand, the customers and the public opinion is concerned about car's quality and the respect of the environment. People have higher expectations doodads than in the past. T hat permits to our French car maker to reach new markets and to gain new market shares†¦. †¦. †¦.. †¦.. †¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Related and supporting industries show a vertical and horizontal integration in the French car industry, with suppliers and distributors present mainly in the European area. These networks are well distributed in the Europe†¦. . About firm strategy, structure and rivalry, the French market is highly competitive with French manufacturers such seepage's (the leader) or Citroen as well as foreign competitors such as Toyota, Fiat, BMW, Moreover, Chance is about external events which can affect the car industry economy.Many factors can have an impact on the number of car sold. For example, the high price of oil in France does not encourage people to buy a new car. More â€Å"chance† can generate important issues in the car industry, like unemployment, loss of money and loss of investments. New entrants : 2 The risk of new entrants is low because car industry requires high investments and high technology to compete on the market. It's a very tough challenge for a new competitors to enter this market but it is not impossible as big brand can invest in his direction such as in China for example where all the car makers are going.Buyers : 4 The buyers' power is very important as they have very high expectations, concerning quality and techniques. Moreover, even if cars are one of the main things that makes up an economy, if people have not money they will not buy cars. Suppliers : 4 Suppliers do not have a very important power of negotiation but they keep an important power as they can put pressure on delivery delays, which can be very difficult for the car company to handle. Moreover, the production depends on those suppliers.Substitutes : 1 Substitute of cars doesn't have a real impact or even doesn't really exist except common tra nsports such as the train or the airplane but it can not really be considered as substitutes. Peugeot is one of the main competitor on the French market. The company is focused on the middle-range target. Peugeot already have an international strategy as they are present in Asia, South America and Europe. To penetrate the American market, Peugeot should benchmark it, with analyzing which competitors he would have to face, but also with highlighting the difference of habits and knowledge.Thanks to this benchmark, they'll be able to have a global picture of the American market. The difference of habits in the USA is also a factor to consider as American customers don't have maybe the same expectations in terms of power, comfort, etc. It's necessary for Peugeot to have the â€Å"big picture† of what customers are expecting from these new kind of cars. Question 3: What economic and political barriers would impact the export of cars to the US? It will be not easy for Peugeot to be competitive with other US car maker which produces electric cars as well on their own market.Regarding the political barrier, rules and norms, which has to be adapted in order to fit the American market. Then, the economic barrier deals with the problem of currency. This raises the problem of cost of production for Peugeot in case if they export electric cars in USA. Indeed, the difference between Euros and Dollars is not for the benefit of Peugeot as they will have a higher cost of production compared to cost of goods sold in the American market. Question 4: What influence would culture have on the international marketing strategy? Use the models of Hefted and Hall as points of referenceThe culture is very influent in the internationalization strategy: the company penetrating a new market has to know the culture of the country, of the people and also how to manage it to make of this culture a positive point, and not something going against the company Power of distance: hierarchy is very present in the United States which makes the distance more important. A notion of distance is kept when people talk to you. Uncertainty avoidance: uncertainty is not common in the US, people don't like uncertainty. Something which has been planned, for an agenda for example, has to be followed.Individualism: the concept of individualism is very present in the USA and comes with social success and material wealth. Masculinity: More and more managers or directors are women, even if it depends on the field of activity. Masculinity used to be very strong a few years ago but now it's changing. The United States culture would be positioned in the Low-context part in the Hall's model. When talking to somebody, the communication and the sense of self and space are more informal compared to other developed countries. The way of managing business, hierarchy, etc. Is part of this low-context.The American culture is more likely to be † low context†, as business is business, everything and everybody is direct moreover when you talk about money. Question 5: What type of market entry modes should the French car manufacturer consider? Explain your reasons The first thing to do is to show the different types of market entry modes that Peugeot can consider in order to launch an electric car in the United States. Then, we The exportation Peugeot already experiences this system as they have a lots of factories in France and worldwide (eastern Europe, Asia, South America CB:map ).If Peugeot choose this solution to penetrate the US market it means that they will have to produce cars in France or somewhere else in the world and then export these cars to the United States. In the same time, Peugeot will not support high costs of idealization. The only costs associated to exportation are transportation, insurance for this transport, the exchange rate and import tax. Moreover, transport implies many risks of delays for example. A Joint venture Peugeot could create a Joint venture with an US car manufacturer like Chevrolet or Cadillac for example.That means that the two companies would have to create a new many that both companies share. This would enable the French company to penetrate the market easier as car industry in the United States are under State protection. Direct investment (FAD) or acquisition Peugeot could acquire assets in the United States with this method (plants, equipment, etc. ) and produce electric cars directly in the country where they will be sold. This solution solves the problem of exchange rate because as car will be produced in dollars and sold in dollars as well, there will not have fluctuations between currencies.Moreover, Peugeot will be able to control the chain from the ginning to the end, reducing manufacturing costs and delays. Licensing Peugeot also have the possibility to use licensing, which means the licensor sell the right to use intellectual property such as production techniques, patents, trademark, dra wings (intangible property). This indirect way of penetrating the US market has the advantage of requiring little investment with a high return on investment. The strategic alliance with a licensee could be the opportunity for Peugeot to enter this market without major issues.But Peugeot could lost revenues coming from manufacturing and marketing activities, for the benefit of the licensee. To conclude, Peugeot can choose between those 4 types of market entry modes: exportation, Joint venture, direct investment or acquisition and licensing. Exportation would be a bad choice if Peugeot Just wants to export its electric car to the United States. There are still too many risks regarding the fluctuations between euros and The better option for Peugeot is to consider the foreign direct investment or acquisition method as a real way to penetrate the market.This would allow Peugeot to control all the operation while getting closer to the consumers and knowing better the competitive environ ment. Even if it requires a high level of resources from the French company, the investment would be profitable as there is a huge potential for electric cars in the coming years. Question 6: What would be the limitations of acquisition as an entry strategy? The acquisition method can be risky as it requires a lot of investments to buy a new entity. If Peugeot doesn't have sufficient funds available, they can receive money from investors by selling shares for example.It may be also possible to raise funds or to issue stock options to get cash vastly. Moreover, there is a management limitation because everything would be engaged from France even if they hire American managers and it can be an issue to consider. Question 7: Describe the International Product Lifestyle and its implications for the electric / hybrid car models? There are 5 main steps in each product life cycle. Let's analyze them concerning the electric cars: Development phase: The time taken by innovation and Search ; Development to concept, design and create an electric car.Introduction stage: When Peugeot first electric car was presented in 2010 with the ion car. Growth: when it starts to be produced and sold for the mass market. Decline: When others competitors enter the market and take market shares or offer a better product. Peugeot is still in the introduction phase because the company Just started to sell its electric cars in France to rental cars company. They didn't decide yet to launch the product on the market but it should be launched in 2012. Question 8: Explain how exchange rates and inflation may affect the way you price the product?The exchange rates are quite interesting for France right now but Peugeot should be careful because the buying power is less important in America than in France as the Euro is stronger than the dollar. The price must be lower than the one in euros. Concerning the inflation, it could affect the price because it would mean an increase of the production co sts of the raw materials that are necessary for the electric car production. Inflation could also increase the unit price for a car which can be dangerous towards the customers.Question 9: Explain how personal selling may differ in the US from how it is used in France? Personal selling is an oral communication like a speech which happens when a salesman face a potential customer. In France, you let the customer act as he feels, you don't disturb him in the shop enter whereas in America you must keep taking care of him. If you're not, he feels less important and can decide to leave and buy no car and it would be only because of a failure in the personal selling.Question 10: What type of international marketing controls will the company require? Peugeot will have to use the benchmarking in order to compare performance against its other international competitors which sells also electric cars. Key areas are design, battery life, space and reliability. Peugeot will be able to improve it s cars' performance and features thanks to analyzing data from competitors and customers' expectations. Finally, we can say that the United States has a great potential for electric.Peugeot just started to sell its electric car in France and it would be reasonable form the company to wait until the end of 2012 to launch a car on the American market. That's why Peugeot must benchmark and study a lot the American habits, culture, legislation and economy, to see if they have a chance to succeed in this particular sector and country. Bibliography http://www. Peugeot. FRR http://www. Euros. FRR http://www. ]ornamented. Com Google pictures Peugeot annual report My own data as I did an internship in a Peugeot shop two years ago.

Psychology Memory Test Notes

Short term memory: where small amounts of information can be stored for a small period of time. Long term memory: where limitless amounts of information can be stored for a very long period of time. Capacity: amount of information that can be held at any given time. Duration: the length of time that memories can be held. Encoding: the method in which information is expressed in a particular memory store. Displacement: a way of memory being erased from the short term memory before it an be transferred into the long term memory. Interference: when information which is stored in the long term memory is confused with similar information.Free recall: if a participant is asked to listen to 7 words and repeat them in FREE RECALL that means that the participant DOES NOT have to repeat the words in the order they were stated in. Serial recall: if a participant is asked to listen to 7 words and repeat them in that means that the participant HAS TO repeat the words in the order they were stated in. Digit span technique: a method of measuring the capacity of the short term memory by asking participants to repeat a string of items which gradually increases until recall is not possible.Information processing systems are called models. The manipulation and transformation of information is controlled by the process of: – encoding – retrieval strategies – rehearsal there are three separate sensory stores according to A&S: – iconic store – echoic store – haptic store sperling ( )- used a chart containing three rows ot letters tor a second. This was used to find evidence for the sensory memory. Items remain in the sensory memory for a very brief period of time. possibly less then two seconds) – information in the sensory memory is in a relatively unprocessed form. – information is passively registered in sensory memory. We cant control what enters. A&S believed the two different stores were different in terms of: – ho w long they last (duration) – how much information they can store (capacity) how they store information (encoding) – how information is lost (forgetting) The primacy and recency effect state that the words at the start and at the end of the list are recalled better.Asymptotes ( middle words ) are poorly recalled. Primacy effect: this is the tendency for the first items represented in a series to be remembered better or more easily. Recency effect: this is the principle that the most recently presented items or experiences will most likely be remembered the best.

Tuesday, October 22, 2019

Free Essays on Sam Clemens

â€Å"Mark Twain† sounded and in one of his first books, ‘Life on the Mississippi’ about his four years piloting the Spread Eagle along the twisting river, he decided to use the name Mark Twain. Mark Twain stopped piloting the riverboat in 1861, at the start of the Civil War, to join the Union. He went to war for two weeks and left immediately after being involved in the shooting of a innocent person. He said he knew retreating better than it’s inventor did. He soon decided to travel 1,700 miles from the Missouri Territory , to the Nevada Territory. He passed through Overland City, Horseshoe City, and many other cities,large and small, in between. Clemens commented that Salt Lake City was healthy. He said that the city had one doctor who was arrested once a week for lack of work. Virginia City was very lively from all of the gold and silver found right by it. He commented that the saloons, courts and prisons were busy and there was a whiskey mill every fifteen steps. Inspired by the vein of silver as wide as a New York City street under Virginia City, Twai... Free Essays on Sam Clemens Free Essays on Sam Clemens Samuel Clemens Samuel Clemens was born and grew up in Hannibal, Missouri. This was the home of his later characters Tom Sawer and Huck Finn. In his books he incorporated features that really existed in Hannibal. Features like Holidays Hill, Bear Creek and Lover’s Leap were incorporated into his storys. Clemens described the residents of Hannibal as content with the lives they led in their small town. In his late teens, Clemens left Hannibal on a riverboat to become a printer in St. Louis. He moved up in the ranks of printing and moved to New York and eventually to Washington D.C. Clemens remembered how much fun he had had on the riverboat and how glorious it must have been to be a pilot. He soon decided to move to New Orleans to become a pilot. On the boat, he often heard things like ‘Mark the twain, two fathoms deep’. He liked how the words â€Å"Mark Twain† sounded and in one of his first books, ‘Life on the Mississippi’ about his four years piloting the Spread Eagle along the twisting river, he decided to use the name Mark Twain. Mark Twain stopped piloting the riverboat in 1861, at the start of the Civil War, to join the Union. He went to war for two weeks and left immediately after being involved in the shooting of a innocent person. He said he knew retreating better than it’s inventor did. He soon decided to travel 1,700 miles from the Missouri Territory , to the Nevada Territory. He passed through Overland City, Horseshoe City, and many other cities,large and small, in between. Clemens commented that Salt Lake City was healthy. He said that the city had one doctor who was arrested once a week for lack of work. Virginia City was very lively from all of the gold and silver found right by it. He commented that the saloons, courts and prisons were busy and there was a whiskey mill every fifteen steps. Inspired by the vein of silver as wide as a New York City street under Virginia City, Twai...

The assessment and treatment of a diabetic ulcer with be discussed. The WritePass Journal

The assessment and treatment of a diabetic ulcer with be discussed. Introduction The assessment and treatment of a diabetic ulcer with be discussed. IntroductionThe phases of normal wound healing   Inflammation – a reaction to tissue damage / infection   Reconstruction – granulation tissue starts to form.   Epithelialisation – the wound becomes covered with epithelial cells.   Maturation – scar tissue starts to fade and blend in with the normal tissueCase StudyREFERENCESRelated Introduction For this tissue viability assignment the assessment and treatment of a diabetic ulcer with be discussed. Wound healing and it properties will also be mentioned in regards to holistic factors affecting the chosen patient (pt).   In accordance with the Health Professional Council (HPC) a standard of conduct, performance and ethics, a pseudonym has been used to protect the identity of the pt discussed (HPC 2008).  Ã‚   I certify that confidentiality has been maintained, for the purpose of this assignment the patient will be called Mr Sim.An ulcer is a defect effecting loss of epidermis and all or part of the dermis (Lookingbill Marks 1993).   The skin comprises of three layers, and is the largest organ in the body. The average adult has 21 square feet of skin   (2 sq m)   weighing up to 3.2 Kg (Benbow 2007). The three layers of the skin are, the Epidermis   this consists of dead skin cells which shed continuously and it protects against certain bacteria.   The epidermis also acts as a barrier to prevent evaporation and absorption of water.   The Dermal Layer consists of capillaries, sebaceous (oil) glands, sensory receptors which transmit sensations such as itch, pain and temperature, and hair follicles all held together by elastin and collagen. The Subcutaneous layer contains fat and connective tissue that houses larger blood vessels and nerves. This layer is important in the regulation of temperature of the skin itself and the body. The size of this layer varies throughout the body and from person to person (Brannon 2007). The skin is a complicated structure with many functions. If any of the structures in the skin are compromised through poor blood supply, trauma, surgery etc. a wound may develop. â€Å"A wound is a loss of continuity to the skin â€Å"states Dealey Cameron (2008) The phases of normal wound healing    Inflammation – a reaction to tissue damage / infection    Reconstruction – granulation tissue starts to form.    Epithelialisation – the wound becomes covered with epithelial cells.    Maturation – scar tissue starts to fade and blend in with the normal tissue Case Study The subject of this study is a male patient aged 69 years, for the purpose of this case study the patient will be referred to as Mr Sim.   Mr Sim attended as a new patient to the podiatry department at his local clinic complaining â€Å"something has been catching on my socks†. On examination of Mr Sim’s foot a large area of callus was observed on the plantar aspect of his right fifth toe (ball of foot under little toe) there was some brown discolouration due to extravasation (leakage of blood into the skin) indicating that there could be an ulcer under the callus. It was explained to Mr Sim that further assessment and treatment would be necessary to determine what and why the problem was occurring. The podiatry assessment tool was used to provide a holistic approach to assessment of medical history and social factors that may affect the foot health of the patient.   The tool has a systematic problem based approach to undertaking clinical assessment and a detailed history; it is similar in outlay to a Patient Orientated Medical Review (POMR).   Both the POMR and the podiatry assessment tool include a description of the presenting complaint which is an important part as it determines what the patient considers to be important and can be used to establish agreed expectations.   Both models include previous and current medical history including any operations, illnesses or injuries which is of high importance in wound healing as systemic disorders or medication can have a large impact on wound healing. Both assessment tools include a detail of any known allergies, any family traits and social factors such as smoking or drug taking.   The factors assessed in the above tools are recognised as being significant factors in wound healing. Rainey (2005) lists medication, illness, smoking, alcohol consumption and mobility as factors that affect wound healing.   In addition to the POMR the podiatry assessment tool focuses on the factors that may affect the patients foot health for example previous or current occupations, an appraisal of the patient’s footwear and assessment of patients gait, vascular assessment, condition of skin, skin colour, skin temperature as well as palpating pedal pluses. A neurological assessment using a 10 gram monofilament, which is the standard neuropathy test in primary and community care in the united kingdom since National Institute for Clinical Excellence (NICE) guidelines for the management of the diabetic foot were published in 2004 (Boulton et al 2006).   However the podiatry assessment tool does not include an assessment of the nutritional status of a patient which has been regarded as a key factor affecting wound healing (Dealey 2005, Rainey 2005), and malnutrition is a very important cause in delaying the healing process (Morrison 1992). Using the podiatry assessment tool it was found that Mr Sim was diagnosed with Type 2 diabetes nine years ago and had recently moved to the area from abroad after losing his wife of to whom he was married to for forty four years, he now lives in the same road as his nephew.   Mr Sims has good control of his diabetes taking metformin 500m mg twice daily, his recent HBA1C was 7.3 % this is regarded as tight glycaemic control (Lee et al 2006) His nutritional status adequate, he reports no strong family history of diabetes or heart disease, he occasionally has a glass of red wine.   Mr Sims also takes medication to control hypertension (high blood pressure), bendroflumethiazide and aspirin, a cholesterol tablet as a precautionary method, and painkillers and antiflammatory treatment for osteoarthritis. He also mentioned that the pain in his back was increasing, and was taking a course of antibiotics for an infected cut on his hand obtained whilst gardening.   For some time now he ha d been experiencing bouts of tingling in both his hands and feet.   He expressed that he takes good care of himself never smoked, eats well and keeps active, and he states he has â€Å"an awareness of the importance of good footwear as I was in the army†. All patients with diabetes should receive an annual foot check by a trained health care professional (NICE 2004), this includes the application of a 10g monofilament to five points on each foot, to assess the protective sensation in the feet and the extent of any sensory neuropathy. Peripheral sensory neuropathy is thought to affect 20 – 40% of the population (McIntosh et al 2004) and is a major factor in the development of diabetic foot ulceration. Both feet were tested using the 10g monofilament this resulted in 0/5 probes being detected on both feet indicating peripheral neuropathy, however the dorsalis pedis and posterior tibialis were palpable in both feet, skin colour, texture and temperature and capillary refill was 2 seconds indicating good blood supply (Dealey 2005). Baker, Murali and Fowler (2005) state that the palpation of foot pulses is not a good indicator for a good blood supply.   A Doppler gives a more accurate result when assessing vascular status it assists the diagnosis by determining the presence or absence of a compromised arterial flow in the lower limb (Dughil 2006) Jeng et al (2000) concluded that if a person cannot identify the pressure from a 10g monofilament on their skin approximately 98% of the sensory ability has been lost. When the 10g monofilament is applied to the foot it buckles at a given force of 10g, inability to feel this is a significant indication that neuropathy is present and protective pain sensation is lost (Edmonds and Foster 2000). Neuropathy presents itself in various ways; motor, sensory and autonomic nerves are affected and there is no conclusive proof as to what causes neuropathy.   Factors such as high glucose levels can cause chemical changes, harming blood vessels, which supply oxygen, to tissue.   Motor neuropathy, causes abnormal foot pressures, the structure of the foot can change, giving abnormal pressure areas. Sensory neuropathy can give reduced sensation, masking pain, allowing for callus build up, and leading to ulceration.   Autonomic neuropathy, which leads to dehydration of the skin, is commonly known as arteriovenous shunting (A.V).   Neuropathy is detected by using a 10g monofilament. This is used on high pressure areas to detect if the patient can feel pain or not. These results, however, may not always be reliable, as they rely on patient feedback, therefore clinical judgement, must always be upheld at all times. Diabetes affects the vascular supply to the foot, leading to reduce or absent pulses, causing poor tissue viability, decreasing healing time. Excess glucose and cholesterol deposits in the lumen of blood vessels, reducing the diameter, which in turn, increases heart activity causing hypertension.   Aspirin is used as a prevention, it is classed as an anti-platelet drug which reduces platelet aggregation.   Aspirin inhibits enzyme COX, which reduces platelet production of TXA2, which is a powerful vasoconstrictor. Mr Johnson* is currently taking Atenolol, hypertensive drug as well as Aspirin to reduce the chances of thrombosis or MI. It was explained in detail to Mr Sim about the complications of diabetes and how it may affect the feet, during the discussion Mr Sim became upset about the loss of his wife, â€Å"she always looked after my feet particularly because of the diabetes†.   It was important to establish a good rapour with Mr Sim, as the lesion was causing him no discomfort apart from catching on his socks.   The recent loss of his wife, his back pain and hand infection had put a lot of stress on Mr Sim.   Depression is twice as likely to occur in people with diabetes and this can have a link to fluctuating blood sugar levels.   Mr Sim is also experiencing pain from his back and is still grieving about the death of his wife and coming to terms with living alone.   Stress is recognised as a factor in delaying wound healing (Dealey 2005; Glasser et al 1999; Kiecolt-Glasser et al 1995).   Cole-king and Harding (2001) found a statistically significant relationship between anxiety and depres sion and delayed in chronic wounds.   Communicating with patients can reduce anxiety and promote the natural healing process, conversely lack of communication may impair healing (Collier 1994) It was then explained to Mr Sim extenslevily about the lesion of his foot in regards to his general health without adding to his stress levels.   Education has proven to be vital in the management of diabetes (NICE) .   It was suggested that on debridement of the callus that there could possibly be foot ulcer, with Mr Sim’s consent the callus was removed using sharp debridement an ulcer was revealed.   The ulcer measured 1cm x 1cm and probed to a depth of 5mm to tendon but not to bone, the base of the was ulcer was sloughy and yellow and appearance showed no sign of infection, sharp debridement was   used   very carefully to remove slough.   Slough in the base of an ulcer is an ideal breeding ground for bacteria which increases the risk of infection and delays healing (Rainey 2005).  Ã‚   If infection was noted healing will be delayed and may spread to surrounding tissue or bone. At the time of assessment Mr Sim’s ulcer showed no signs of infection, althou gh he was taking a course of antibiotics for the infection in the wound on his hand. Diabetic problems such as peripheral ischemia or neuropathy can mask signs of infection this was considered on assessment. The wound following sharp debridement was flat and pink, this was significant as rolled edges would indicate infection. The condition of the skin was dry and showed no signs of maceration. The use of tool to grade the ulcer can provide objectivity and help with communication between health professionals.   The tool used in this study was EPUAP European Pressure Ulcer Advisory System 1998, in this case the ulcer was caused by excess pressure   over an area affected by peripheral sensory neuropathy.   There are many wound classification systems including SAD, SINBAD and PEDIS, however the EPUAP grading system was protocol for this particular community trust.   The ulcer was classified as a grade four pressure ulcer which is described as extensive destruction tissue necrosi s, or damage to muscle, bone or supporting structure with or without full thickness loss. The choice of dressing being â€Å"Activon Honey Tulle† produced by Advancis medical the gauze is impregnated with pure Manuka honey, this was used firstly to complete the debridement autolyticly.   Secondly for the antimicrobial purposes and its aid to deslough and control odour in the wound.   Benbow (2008) states a mosit environment is essential for optimal wound healing.   Other dressings are considered also for their topical antimicrobial agents, such as Iodine and Silver.   Iodine was an option although none where available in Clinic.   Iodine is a popular choice for the use in Podiatry. Silver dressings are more expensive than the honey and also should only be used when there is clinical sighs of infection (British national Formulary: BNF, Nov 2009), so, as in Mr Sim’s case there was no signs.   The secondary dressing was a foam dressing designed to absorb and retain any wound exudate to stop the wound from becoming macerated and inhibiting wound heal ing. ‘Biatain’ was the dressing choice as this is one of the foam dressings used in the clinics.   This was needed as the Activion Tulle does not have any absorption properties.   These dressing were held in place with ‘Mefix’ an adherent tape.   Mr Sim was given instructions to keep the dressing clean and dry until his next appointment Holistically the treatment plan was to contact Mr Sim’s, G.P regarding his depression over the loss of his wife, and referral to the local diabetes centre.   A lengthy discussion was held on the importance of good footwear and changing shoes regularly, as although Mr Sim’s shoes where good shoes they were very old and the innersole had worn out penetrating to the outer sole (hole in bottom of shoe).   A total contact insole referral was made to relieve the pressure long term.   Temporally a pad was mad to deflect pressure away from the ulcer overlying the dressing in situ.   Effective reduction in pressure relief is essential to heal a diabetic foot ulcer and to prevent reoccurrence (Armstrong et al 2001).   A education booklet was supplied titled Diabetic foot Ulcer, if a patient has the knowledge and understanding of their treatment plan they are More likely to comply (Dowsett 2004). Mr Sim was as asked to return to clinic in five days as part of his dressing regime, he reported he had an appointment with the G.P the following day to discuss his depression. He had also received a letter from the diabetes centre with an appointment for the following week.   The NSF (National Service Framework) and NICE the National Institute for Clinical Excellence set standards and put polices in place for every health care professional to follow, all patients with diabetes present with an ulcer must be referred on to a multidisciplinary team to receive the best care possible. The multidisciplinary team consists highly trained podiatrist, diabetologist, consultant, nurses, orthotists all of which specialises in complications of the foot and lower limb (NICE 2004). The dressing was removed the wound measured a reduction in depth and circumference 7mm x 6mm depth 3mm, exudate levels where low, there were no clinical signs of infection, no maceration or further callus formation, the same dressing was applied and along with padding. A further appointment was made for seven day’s time , ideally the dressing change should be five days but due to staff sickness this was not possible. At this appointment Mr Sim had seen the G.P who had referred him to a bereavement councillor.   The diabetes Centre had furthermore made a referral to the orthopaedic department who are fitting Mr Sim for orthopaedic footwear for pressure relief in accordance with NICE guidelines (2008). On conclusion the outcome for this case study was a positive one, the patient was assessed holistically to identify and factors which may hinder the healing process, this not only includes the factors directly affecting the wound but also indirectly by affecting the patients qua lity of life including dealing with bereavement, housing issues etc.   The Department of Health (DH 2008) stated â€Å"Delivering improvements for people with long term conditions is not just about treating illness, it is about delivering personalised, responsive, holistic care in the full context of how people live their lives.   Our journey to achieve this has started, our challenge is to continue to take it forward and the evidence compels us to do this†. REFERENCES HPC Armstrong, D.G., Nguyen, H.C Lavery, L. A., (2001) offlanding the diabetic foot wounds. Diabetes care 24 (6) 1019 1022 Baker, N., Murali-Krishman, S., Folwer, D (2005) A users guide to foot screening, part 2, peripheral arterial disease, the diabetic foot 8 (2) 58-70 Benbow M (May 2007) Back to Basics – Skin and Wounds. Journal of Community Nursing Vol 21 (5) p34 Benbow M   (2010) Ageing Wound healing, Journal of community nursing. 24 (5) 36-38 Brannon, H M.D   former about.comguide Collier, M (1994) assessing a wound. Nursing standard 8 (49): 3-13 Dealey, C. (2005). The care of Wounds. A guide for Nurses. Blackwell Science, oxford. Dowssett (2004) Dughill, S., (2006) peripheral arterial disease. Why screen in primary care?   Nursing times 102 (16) 38-39 Glaser, R., Kiecolt-Glaser, J.K., Marucha, D.M.D MacCallum, R.C., Laskowski, B.F., and Malarkey, W.B (1999). Stress-related changes in pro inflammatory cytokine production in wounds.   Archives of General Psychiatry 56 (5), 450-456. Cited in Dealey, C. (2005). Marcucha, P.T., Malarkey, W.B., Mercado, A.M Glaser, R. (1995).  Ã‚   Slowing of wound healing by psychological stress. Lancet, 346 (8984) 1194-1196. Cited in Dealey (2005) Rainey, J (2005). Wound Care, A handbook for community Nurses. Whurr Publishing, London.   Lookingbill ,D,P. Marks, J, G (1993) principles of Dermatology. London; W.B Saunders company.

Monday, October 21, 2019

Health Care in United Arab Emirates

Health Care in United Arab Emirates Health Care in United Arab Emirates: An Introduction The health service in United Arab Emirates (UAE) is largely funded by the government of the day in spite of the significant contribution made by the private health care sector (Ali, 2010). UAE has made major strides in the growth and development of health care services courtesy of the heavy monetary and human resource investment by the government.Advertising We will write a custom research paper sample on Health Care in United Arab Emirates specifically for you for only $16.05 $11/page Learn More In fact, one of the recent reports by the United Nations department on Human Development reveals that UAE is the top 43rd best country in terms of advances in health care out of the 174 countries that were ranked in the survey of developing countries. In retrospect, it is imperative to note that the United Arab Emirates health care system used to be rather pathetic but the status has transformed over time. Major p rogress has been made in the development of human health and healthcare sector in general (Ali, 2010). Owing to the realization that the citizens of United Arab Emirates are the most important asset owned by the country, the government has for the last three decades embarked on healthcare strategies that are more beneficial to its citizens. The current health program in UAE has been designed in such a way that it addresses the emphatic need for attaining decent health for all and sundry. This is also in line with the global objectives for universal healthcare for people from all walks in life. Consequently, new programs such as â€Å"Doctor Match† are coming into being as part of the process of not only improving the status of the current healthcare provision in UAE, but also creating broad awareness to all citizens and foreigners on how best they can maintain a healthy environment. To this end, there are regions being targeted in order to establish the new business. Moreover , there are other stakeholders derived from both the healthcare sectors as well as interested parties who will boost the â€Å"Doctor Match† program. Ministry of Health in UAE It is equally vital to reiterate the commitment put forth by the Ministry of Health in United Arab Emirates. As a direct agent of the government on matters of health, the ministry has laid out plans that will ease the process of accessing healthcare services as well as tailor made medical programs suitable for certain target groups. Achieving such an ambitious objective may not be a walk in the park (Ali, 2010).Advertising Looking for research paper on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More As a result, the Ministry of Health is already working out modalities of expanding the long term healthcare plans that were adopted sometimes back. The current programs and health care policies are being reviewed by the ministry with long t erm objectives in mind. Indeed, this is a big merit for â€Å"Doctor Match† bearing in mind that the cooperation with the Ministry of Health will hasten the process of attaining our set goals and objectives. Besides, the ministry will act as a very powerful tool in offering guidance and moral support in achieving the broad goals ahead of us. Our focal point of interest is in giving a new meaning to health in United Arab Emirates. As a vibrant program, Doctor Match has a wider clientele base. Firstly, there are health care institutions such as clinics and hospitals that will form a formidable part of our operations. In addition, there are individual based clients like patients and healthcare professionals such as doctors and nursing fraternity who are remarkable customers to Doctor Match. Due to this large customer base, we will definitely be in a vantage position to reach our potential and most valued buyers. Better still, our brand identity will be acknowledged and appreciat ed within a short span of time. A critical look at the health care services that are already being offered by the Ministry of Health in UAE reveals a lot more than is actually known. The ministry has adequately reached out for both the rural and urban communities in its broad web of health services. This implies that there is a complete chain of health care facilities that are operational. Furthermore, there is reputable evidence of several health centers that are offering advanced medical services. Moreover, there are myriad of parallel programs that have been launched to create and improve awareness of the wider UAE society. For instance, the community is being enlightened on how to maintain a healthy lifestyle as part and parcel of maintaining a healthy record. The Ministry of Health in partnership with other stakeholders in healthcare services has conducted multiple research and Development. One important conclusion by the ministry is that there quite a number of lifestyle disea ses like cancer and diabetes that could be avoided if the population was more keen on their diet.Advertising We will write a custom research paper sample on Health Care in United Arab Emirates specifically for you for only $16.05 $11/page Learn More Security Privacy As with most online businesses, matters of security and privacy are paramount and cannot be ignored. For example, nearly all of online businesses will often request the credit card details of clients when making payments. Unfortunately, there are customers who are not contended with this requirement since they are not sure if the details of their credit cards will be divulged or accessed by a third party to the detriment of their safety. Owing to this serious concern, Doctor Match assures its clients that the viewing of their credit card details will be done only when necessary and by an authorized company official. Hence, clients should allay any fears surrounding the safety and privacy of the contents of their credit cards. Users have been assured by Doctor Match that none of the fraud cases in the use of credit cards will befall them and that they should feel safe to use it when making their payments. There are different varieties of credit cards issued by Doctor Match in order to meet the tastes and preferences of their customers. To supplement the use of credit cards, clients can also submit payments using PayPal (Doctor Match, 2010). It is upon customers to choose the best mode of payment they prefer. Online information concerning the rating of doctors is yet another cause of concern for users. They do not readily trust such data. Indeed, there are patients who may skeptical on the overall ratings of our site. They may perhaps think that Doctor Match interferes with the ratings as primarily given by patients. For this reason, Doctor Match pledges its customers that none of the ratings will ever be altered regardless of the circumstances. Since Doctor Health is basic ally concerned with health matters, it will always endeavor to develop a healthy environment in order to upgrade and improve the wellness of the wider community (Doctor Match, 2010). Patients may still be concerned the privacy of their personal informational that are being used online such medical records and contact details. However, Doctor Match treats the profile of each patient as confidentially as possible. Should there be nee to share any information regarding a particular patient, an approval is first sought from the affected party. Hence, although Doctor Match has access to all the patient records, keeping the privacy of such records is a core ethical practice of the business. It is upon clients to choose who they would like certain pertinent information with, not Doctor Match. Hence, clients have the control to choose who can browse their profiles. Over and above these aforementioned measures taken and guarantees on privacy and security, Doctor Match has additional package for security and privacy. For instance, the company works with clients who are between the ages of 21 and 55 (Doctor Match, 2010). This is meant to ensure that the credit cards held by clients are valid in terms of the details such as names. Furthermore, an Emirate ID or a license number is required by Doctor Match as part of verifying important card details.Advertising Looking for research paper on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More In recap, Doctor Match has the following pledges for its dedicated users: Confidentiality, secure modes of payment, valid sources on their World Wide Web and identification number for purposes of validation. SWOT analysis for Doctor Match Strengths: We enjoy sponsorship from the health ministry Variety of information for clients Outstanding selling strategy due to unique services provided It is a rare system in health sector Weaknesses: Insufficient financial resources High initial operating cost such as hosting a website Lack of familiarity with the market Management challenges   Opportunities: Large customer base Improved awareness of health in the region Willingness by the government to lend support Advanced technological platform Threats: Stiff market competition Customers may respond negatively to the new initiative of seeking doctors References Ali, H.H. (2010, December 31).  Healthy people in Health promoted environment. Web. Doctor Match (2010, December 31).Respo nses from Doctor Match to you. Web.

The Policy about Open Educational Resources on the Commonwealth of Learning

The Policy about Open Educational Resources on the Commonwealth of Learning Open Educational Resources (OER) practice was adopted during 2002 Forum organized by UNESCO. The main concept of OER is associated open and free use of resources for teaching, development, learning, and research. All the materials could be shared in digital formats via various online and offline media platforms.Advertising We will write a custom essay sample on The Policy About Open Educational Resources on the Commonwealth of Learning specifically for you for only $16.05 $11/page Learn More Such a policy introduced by the Commonwealth of Learning provides a wider access to education by reducing costs and improving the quality of learning. Despite numerous advantages, the OER movement undergoes heavy criticism due to the failure and insularity to connect its main activities with larger target audience (The Commonwealth of Learning, n. d.). There are also doubts concerning the nature of motives claimed by the Commonwealth because of accusations of imperialism , as well as discrimination in terms of political, cultural, and economic preferences. In this respect, developing a learning environment for students from United Arab Emirates to study English and IT is a challenge because of the established restrictions. To undermine the rationale for OER, Rolfe (2012) and Willems (2012) emphasis is placed on the challenges of copyright, as well as problems with IT support. In particular, the means of information sharing raise equity consideration for students whose learning skills and experience do not allow them to engage fully into academic process. Besides, developing countries face difficulties in ensuring sufficient IT assistance for students participating in OER movement. Apart from the problems with technical support, Schmidt-Jones (2012) and Lane (2012) discuss the importance of motivation for students to make inquires through OER systems, which are predetermined by the availability of the learning modules.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More In fact, most people need constant supervision and assistance for obtaining information via Internet sources. Finally, availability of the resource cannot guarantee community’s active participation in movement. In this respect, Scanlon (2012) refers to the community’s potential using open resources for self-development. Free and open education often prevents teachers from assessing their experience and readiness to obtain and share information independently (Gil et al., 2012). Therefore, being a teacher of English as a second language and IT, it is purposeful to integrate training programs for students to have a better idea of the movement. Despite the fact that OER practices generate constant information sharing and exchange, as well as gaining experience in online learning, there are still a number of challenges characterized by economic and cultural factors (Richter, 2012). In this respect, Hodgkinson-Williams (2012) recognizes that OER can be successful in case teachers and learners overcome educational gap and ensure the development of educational justice. Sharing educational resources remains a challenge for teachers and students whose IT competence is below the established level (Gil et al., 2012). In order to overcome this problem, Thakrar et al. (2009) insists that OER can be successful in case such constituents as accessibility, support for teachers, accommodation for cultures, adequate resources, and institutional practices are presented. Overall, OER movement should continue promoting its practices despite a number of challenges that are typical of developing economies deviating from Western industrialized culture. It is highly important to reconsider the policy introduced by the Commonwealth of Learning to fill in the educational gaps and enrich learners and teachers with the necessary experience in handling IT resources and integrating distant learning.Advertising We will write a custom essay sample on The Policy About Open Educational Resources on the Commonwealth of Learning specifically for you for only $16.05 $11/page Learn More Support provided for learners and teachers is indispensible for improving social inclusion and developing world’s educational network. References Gil, P. P., Candelas, F. A., Garcà ­a, G. J., Jara, C. A. (2012). Open Educational Resources: The Role of OCW, Blogs, and Videos in Computer Networks Classroom. International Journal Of Emerging Technologies In Learning, 7(3), 4-10. Hodgkinson-Williams, C. (2012). The role of postgraduate students in co-authoring open educational resources to promote social inclusion: a case study at the University of Cape Town. Distance Education, 33(2), 253-269. Lane, A. (2012). A review of the role of national policy and institutional mission in European distance teaching universities with respect to widening participation in higher education study through open educational resources. Distance Education, 33(2), 135-150. Richter, T. (2012). Open educational resources: education for the world?. Distance Education, 33(2), 201-219. Rolfe, V. (2012). Open Educational Resources: Staff Attitudes and Awareness. Research In Learning Technology, 20(1), 1. Scanlon, E. (2012). Open educational resources in support of science learning: tools for inquiry and observation. Distance Education, 33(2), 221-236.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Schmidt-Jones, C. (2012). An Open Educational Resource Supports a Diversity of Inquiry-Based Learning. International Review Of Research In Open And Distance Learning, 13(1), 1-16. Thakrar, J., Zinn, D., Wolfenden, F. (2009). Harnessing Open Educational Resources to the Challenges of Teacher Education in Sub-Saharan Africa. International Review Of Research In Open And Distance Learning, 10(4),1-16. The Commonwealth of Learning. (n. d.). Open Educational Resources (OER). Retrieved from https://www.col.org/ Willems, J. (2012). Equity considerations for open educational resources in the glocalization of education. Distance Education, 33(2), 185-199.